Consumer

Retail & FMCG

Shelf-ready, buyer-ready, category-ready.

Exhibition stands for FMCG brands and retail suppliers - grocery, personal care, household and beauty - designed for the category-buyer meetings that turn a show into a listing.

FMCG shows are speed-dating for category buyers. We design stands where products can be sampled, tasted and picked up, with private meeting space where the real conversations happen behind the shelves.

The purpose of an FMCG show stand is straightforward: get more of the right category buyers on-stand, having the right meetings, with the right products in their hands. Everything else is decoration.

We design FMCG stands as retail environments first. Shelving is retail-quality, not display-plinth. Category signage is buyer-legible. Product walls are stocked and merchandised as they would be in-store, so a buyer can immediately visualise the range on their shelves. Meeting space sits close enough to the action to feel busy, private enough to actually close.

For sampling categories - beauty, personal care, household - sampling stations are planned in with prep, storage and hygiene handled properly. For food and drink categories see our dedicated food-and-drink page.

Audience profile

Who you're meeting  on-stand.

  • Category buyers at grocery, discount and speciality retailers
  • Private-label buyers and NPD leads
  • Wholesale, foodservice and out-of-home buyers
  • Export and international-market distributors

Typical objectives

What a good show  looks like.

  • Category-buyer meetings and range reviews
  • New-product listings and NPD sell-in
  • Private-label RFQ pipeline
  • Distributor recruitment in target export markets

Sector-specific considerations

What we plan for.

Retail-quality shelving

Merchandising and shelving that reads as in-store - not display-plinth exhibition kit.

Retail-quality shelving

Buyer meeting space

Private-but-not-hidden meeting spaces close to the action, timed to buyer diaries.

Buyer meeting space

Sampling & activation

Wash-down surfaces, power, staff prep areas, and hygiene-compliant sampling flow.

Sampling & activation

Category clarity

Signage and product hierarchy that a rushing category buyer reads at a glance.

Category clarity

Notable shows

Where retail & fmcg shows up.

IFE (International Food & Drink Event)

ExCeL London

Annual (March)

Exhibition stand design & build

Speciality & Fine Food Fair

Olympia London

Annual (September)

Exhibition stand design & build

Spring Fair

NEC Birmingham

Annual (February)

Exhibition stand design & build

PLMA World of Private Label

Amsterdam RAI

Annual (May)

Exhibition stand design & build

FAQs

Frequently asked.

Sector-specific questions exhibitors ask us - from compliance and live demos to lead times, costs and reuse across shows.

Can you build sampling stations?

Yes - wash-down surfaces, power, refrigeration, storage and hygiene-compliant flow are standard on our FMCG builds.

How do you handle stock delivery for the show?

We can co-ordinate stock delivery, in-hall storage and on-stand replenishment as part of the project plan.

How much does an exhibition stand cost for this sector?

Sector-specific stand costs vary with floor area, complexity and show location, but most UK sector stands range from £10,000 for a compact modular build to £150,000+ for a large bespoke presence. We quote fixed costs against your brief before any design work begins.

How far ahead should we plan a sector-specific exhibition stand?

We recommend 4–6 months for a custom build and 8–12 weeks for modular or reconfigured stands. Earlier planning secures better freight rates, avoids rush fees and lets us tailor compliance, demos and hospitality to your sector's expectations.

Do you understand the compliance requirements for regulated sectors?

Yes - we design for ABPI, EFPIA, healthcare, nuclear, utilities and financial services conventions every day. Compliance, security clearance, accreditation display and EHO requirements are designed in from the first concept review.

Can you handle live demonstrations, vehicles or machinery on-stand?

Yes. We plan floor-loading, power, water, dust extraction, guarding, rigging and safe-working procedures at CAD stage. Live demos, vehicle reveals and machinery operation are routine across engineering, automotive, energy and manufacturing shows.

Do you deliver stands for international shows in this sector?

Yes. We regularly deliver into Germany, France, the Netherlands, Italy, the UAE and the US. Local hall rules, customs, freight and on-site contractors are coordinated end to end for every sector we serve.

Can the stand be reused across multiple sector shows?

Yes - modularity is the default. Reconfigurable frameworks, swappable graphics and palletised storage mean your stand adapts from a 36m² regional show to a 72m² flagship without a full rebuild, reducing cost-per-show after your second event.

Trusted By

Brands we've built for on show floors worldwide.

Vortex
Sweco
Rotex
SOS Sales
Staunton Rook
Jiecang
Vortex
Sweco
Rotex
SOS Sales
Staunton Rook
Jiecang

Client Voices

What our clients say.

01 / 03

The stand was the best-looking one in the hall and it drew the exact audience we needed. The SRXPO team ran the whole build without us lifting a finger.
Rachel Owen
Head of Marketing, Meridian Engineering
Engineering

02 / 03

Five shows in four countries in one season. Every stand landed on time, on brand and on budget. That kind of reliability is rare.
David Kaur
Global Events Lead, Northgate Systems
Technology

03 / 03

From the first concept sketch to breakdown at 10pm on the last day, they were the calmest people in the building. Stress-free is not a word I use lightly.
Ellie Marsden
Brand Director, Kern Medical
Healthcare

Sector expertise

Planning a stand in retail & fmcg?

We'll put you in front of the project manager with the most direct experience of your show and audience.

Get a quote