Design & Strategy

Brand Integration

On-stand storytelling that lands at ten metres and at arm's length.

Brand integration that translates your visual identity into a working exhibition environment - messaging hierarchy, tone, typography and content strategy working together in physical space, at exhibition scale.

A stand isn't a website. Dwell time is measured in seconds, messaging has to work at ten metres and at arm's length, and the brand needs to survive four days of hall lighting without looking flat by lunchtime.

The biggest brand mistake at exhibitions is treating a stand like an oversized business card. Logos get big, colours go loud, and the message that should be doing the work - the one your buyer needs to see - gets lost in the visual noise.

We work with your in-house brand team to build a communications hierarchy specifically for a stand. What visitors see at ten metres (usually one message and a colour), what draws them in at five metres (proof, product, personality), and what they take away at arm's length (spec sheets, meeting bookings, a QR to something useful).

That's paired with a typographic and tonal treatment tested at exhibition scale - the same brand your website carries, translated into vinyl, tension fabric, print substrate and backlit graphic so it reads correctly under real hall conditions.

What's included

The service, in detail.

Messaging hierarchy

Messaging hierarchy

What visitors see at ten metres, at five metres, and once they're on-stand - mapped, prioritised and designed.

Tone & typography

Tone & typography

Applied at exhibition scale, tested for legibility on-site under real hall lighting conditions.

Content strategy

Content strategy

Product walls, interactive touchpoints, take-away collateral - designed to a defined visitor journey, not decorated after the fact.

Brand-team collaboration

Brand-team collaboration

We work as an extension of your in-house design team, not as a competing agency.

Our approach

How brand integration runs at SRXPO.

Four clear stages, one project manager, no handoffs between teams. Same faces from brief to delivery.

Audit

01

Audit

We audit your existing brand guidelines against exhibition realities.

Hierarchy

02

Hierarchy

Message hierarchy at ten, five and one metre.

Design

03

Design

Apply, test, refine at exhibition scale.

Playbook

04

Playbook

Everything documented for reuse across shows.

FAQs

Frequently asked.

Everything exhibitors ask us before signing off a stand, costs, lead times, reuse, overseas shows and the sustainability question.

Can you work with our existing brand team?

Always - we collaborate with in-house design and marketing teams as an extension of your studio, never in competition with it.

What if we're mid-rebrand?

We regularly design stands during rebrand cycles - either debuting the new identity at the show or bridging the old and new sensitively.

How much does an exhibition stand cost in the UK?

For UK shows, most custom stands land between £8,000 for a compact 9m² modular scheme and £120,000+ for a bespoke 100m² double-decker build. Cost is driven by floor area, structural complexity, AV integration, storage/reuse strategy and freight - we'll give you a fixed quote against your brief before any design work starts.

How far in advance should we book our exhibition stand designer?

Ideally 4–6 months before your show for a custom build, or 8–12 weeks for a modular/reconfigured stand. Booking earlier locks in better freight rates, reduces rush-fees on print and lets us prototype interactive elements. We do take on shorter turnarounds when capacity allows.

Do you handle stand build, install and dismantle as well as design?

Yes - SRXPO is a design, deliver and build studio. One project manager owns your brief from concept through CAD, structural sign-off, print, on-site install, show-time support and dismantle. You don't hand off between a designer, a contractor and a logistics company.

Can you build stands that we reuse across multiple shows?

That's the default. We engineer for modularity - reconfigurable framework, swappable graphics, flat-pack freight, palletised storage - so your stand works at a 36m² regional show and a 72m² European flagship without a rebuild. Cost-per-show drops sharply after your second event.

Do you work with international exhibitors and overseas shows?

Yes. We regularly deliver into Germany, France, the Netherlands, Italy, the UAE and the US. Local hall regulations (Messe rules, DWTC compliance, US union labour, EU electrical standards) are designed in from concept, and we coordinate freight, on-site contractors and customs paperwork end to end.

Are your exhibition stands sustainable and reusable?

Every stand is engineered against a reuse-first brief: aluminium sub-frames over timber where possible, FSC-certified panels, LED-only lighting, recyclable graphics substrates and a documented storage plan. We report material re-use rate at project close so you can evidence it in ESG and Scope 3 disclosures.

Trusted By

Brands we've built for on show floors worldwide.

Vortex
Sweco
Rotex
SOS Sales
Staunton Rook
Jiecang
Vortex
Sweco
Rotex
SOS Sales
Staunton Rook
Jiecang

Client Voices

What our clients say.

01 / 03

The stand was the best-looking one in the hall and it drew the exact audience we needed. The SRXPO team ran the whole build without us lifting a finger.
Rachel Owen
Head of Marketing, Meridian Engineering
Engineering

02 / 03

Five shows in four countries in one season. Every stand landed on time, on brand and on budget. That kind of reliability is rare.
David Kaur
Global Events Lead, Northgate Systems
Technology

03 / 03

From the first concept sketch to breakdown at 10pm on the last day, they were the calmest people in the building. Stress-free is not a word I use lightly.
Ellie Marsden
Brand Director, Kern Medical
Healthcare

Next step

Talk to us about brand integration.

A 20-minute call is usually all it takes to work out whether we're the right fit for your next show.

Get a quote