Design & Strategy
Brand Integration
On-stand storytelling that lands at ten metres and at arm's length.
Brand integration that translates your visual identity into a working exhibition environment - messaging hierarchy, tone, typography and content strategy working together in physical space, at exhibition scale.
A stand isn't a website. Dwell time is measured in seconds, messaging has to work at ten metres and at arm's length, and the brand needs to survive four days of hall lighting without looking flat by lunchtime.
The biggest brand mistake at exhibitions is treating a stand like an oversized business card. Logos get big, colours go loud, and the message that should be doing the work - the one your buyer needs to see - gets lost in the visual noise.
We work with your in-house brand team to build a communications hierarchy specifically for a stand. What visitors see at ten metres (usually one message and a colour), what draws them in at five metres (proof, product, personality), and what they take away at arm's length (spec sheets, meeting bookings, a QR to something useful).
That's paired with a typographic and tonal treatment tested at exhibition scale - the same brand your website carries, translated into vinyl, tension fabric, print substrate and backlit graphic so it reads correctly under real hall conditions.
What's included
The service, in detail.
Our approach
How brand integration runs at SRXPO.
Four clear stages, one project manager, no handoffs between teams. Same faces from brief to delivery.
Sector use cases
Where we deploy brand integration.
A few sectors where this service does most of the heavy lifting on the show floor.
FAQs
Frequently asked.
Everything exhibitors ask us before signing off a stand, costs, lead times, reuse, overseas shows and the sustainability question.
Can you work with our existing brand team?
Always - we collaborate with in-house design and marketing teams as an extension of your studio, never in competition with it.
What if we're mid-rebrand?
We regularly design stands during rebrand cycles - either debuting the new identity at the show or bridging the old and new sensitively.
How much does an exhibition stand cost in the UK?
For UK shows, most custom stands land between £8,000 for a compact 9m² modular scheme and £120,000+ for a bespoke 100m² double-decker build. Cost is driven by floor area, structural complexity, AV integration, storage/reuse strategy and freight - we'll give you a fixed quote against your brief before any design work starts.
How far in advance should we book our exhibition stand designer?
Ideally 4–6 months before your show for a custom build, or 8–12 weeks for a modular/reconfigured stand. Booking earlier locks in better freight rates, reduces rush-fees on print and lets us prototype interactive elements. We do take on shorter turnarounds when capacity allows.
Do you handle stand build, install and dismantle as well as design?
Yes - SRXPO is a design, deliver and build studio. One project manager owns your brief from concept through CAD, structural sign-off, print, on-site install, show-time support and dismantle. You don't hand off between a designer, a contractor and a logistics company.
Can you build stands that we reuse across multiple shows?
That's the default. We engineer for modularity - reconfigurable framework, swappable graphics, flat-pack freight, palletised storage - so your stand works at a 36m² regional show and a 72m² European flagship without a rebuild. Cost-per-show drops sharply after your second event.
Do you work with international exhibitors and overseas shows?
Yes. We regularly deliver into Germany, France, the Netherlands, Italy, the UAE and the US. Local hall regulations (Messe rules, DWTC compliance, US union labour, EU electrical standards) are designed in from concept, and we coordinate freight, on-site contractors and customs paperwork end to end.
Are your exhibition stands sustainable and reusable?
Every stand is engineered against a reuse-first brief: aluminium sub-frames over timber where possible, FSC-certified panels, LED-only lighting, recyclable graphics substrates and a documented storage plan. We report material re-use rate at project close so you can evidence it in ESG and Scope 3 disclosures.
Trusted By
Brands we've built for on show floors worldwide.












Client Voices
What our clients say.
Next step
Talk to us about brand integration.
A 20-minute call is usually all it takes to work out whether we're the right fit for your next show.







